Call the identify endpoint to create a customer record on Lumen. Every action(event) is linked to the appropriate user. Thus, call the 'identify' endpoint before calling on the 'track' endpoint to capture/record events for a user.
identifierwith other properties of choice to create a customer on Lumen. Email(email) is compulsory. An
identifieris generated if none is provided.
Identify a user
Send in custom properties of choice with your preferred naming convention.
In order to update a customer record, call the 'identify' endpoint and include the properties to add/update.