Personalization
Content personalization is the process of tailoring content to individual users based on their interests, behavior, and other characteristics. On Lumen, we use the Liquid templating engine to create personalized content.
Liquid is a flexible and powerful templating engine that allows you to personalize your content based on various customer attributes and behavior data. You can use variables, operators, condition blocks, and other features to create dynamic and personalized content.
Customer variables
To include a customer attribute in your content, simply enclose the attribute name in double curly braces, like this: {{ attribute_name }}
. This will dynamically insert the value of the attribute for each individual customer.
Any standard or custom customer attribute can be used in this way.
For example, if you want to display the customer's first name(standard attribute) and location (custom attribute), you can use the following example:
In case a customer attribute is not available, an empty string will be shown in its place. To avoid this, you can use a fallback mechanism to provide a default value.
Operators
Operators are used to perform operations on variables, such as comparing them or manipulating their values. Here are some common operators:
==
- Equal to!=
- Not equal to<
- Less than>
- Greater than<=
- Less than or equal to>=
- Greater than or equal to
For instance, to display a discount code for customers who have made a purchase in the last 30 days, you can write the following:
In this example, the if
statement checks if the customer's custom attribute named order_count
has a value greater than or equal to 5.
Condition blocks
You can use condition blocks to display different content to different users based on certain conditions. For example, you can use the following code to display a different message to new and returning customers:
Fallbacks and defaults
In some cases, you may want to provide a fallback value or a default value if a variable is not defined. For example:
In this example, if the first_name
attribute is not available, the default value "Valued customer" will be displayed instead. Similarly, if the location
attribute is not available, the default value "not available" will be displayed.
Filters
Filters are used to modify the output of variables or perform specific tasks. For example, you can use the date
filter to format a date variable or the capitalize
filter to capitalize the first letter of a string.
Here's an example of using the date
filter to display the current date:
Liquid has many other features that you can use to personalize your content on Lumen. If you want to learn more, check out the Liquid documentation: https://shopify.github.io/liquid.
Last updated